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Press & Advertisers Year Book


 It is the only publication of its kind on advertising, media planning, press, sales, promotion and publicity. The year book is informative, exhaustive, concise and a vital tool for those who are engaged in advertising and selling. This ready reckoner, popularly known as ‘The Red Book’, brings to you all the relevant information about:

  • Publications in India – Local, Regional, and National - their circulation, editions, contact information;
  • Current applicable Advertising Rates in both print and visual media, and their cost analysis   
  • Census figures
  • ABC figures
  • Accredited and leading Journalists

This comprehensive handbook is a trusted name for key decision makers in large and small organizations and is a key to the secrets of successful medial planning. It contains useful data for Media Planners, Corporate Communication Managers and PR consultants, eliminating the need for referring to numerous publications.

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Read a fragment of the book:

PRESS CIRCULATION ANALYSIS—TOWNWISE                                                            Average All      Cir in         Contract       Milli                                                               India Cir           the           Rate per       Rate                                                        (July-Dec. 2001)   State        s.c. cm Rs.            1                                                      2                  3                  4               5ORIGINATINGDailies

Business Standard, Ahemdabad       Eng         3,735          3,732         365.00      97.72Economic Times, Ahmedabad       Eng       23,008        22,803         400.00      17.39Times of India, Ahmedabad (a)      Eng    1,22,691     1,21,148         700.00        5.70Gujarat Samachar, Ahmedabad,Mumbai, Rajkot, Surat & Vadodara                                       Guj   10,09,972     8,14,827      1,860.00        1.84Gujaratmitra & Gujaratdarpan,       Guj        89,364        85,301         240.00        2.68Surat (b)Jat Hind, Ahmedabad & Rajkot (c)           Guj     1,01,425     1,00,967         250.00        2.46Kutch Mitra, Bhuj (d)                    Guj        37,668        36,810         120.00        3.19Naya Padkar, Anand (e)                Guj        41,720        41,720         180.00        4.31Nobat, Jamnagar                            Guj        22,438        22,438           80.00        3.56 


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