Events & Issues
New Delhi, 20 May 2013
Tea Industry
NEW ORIENTATION CRUCIAL
By Dhurjati Mukherjee
The
formation of the International Tea Producers’ Forum, essentially a tea cartel,
by countries such as India, Sri Lanka, Indonesia,
Rwanda, Malawi and Kenya recently, is, no doubt, news
for the industry as it is expected to control prices and to some extent promote
its interests. However, experts feel that tea being a perishable item and there
being different varieties, such a cartel has slim chances of operating in a
similar fashion as the major oil producing countries run OPEC. However the
Forum is definitely expected to ensure that exporters receive their due price
in the global market.
What is of
crucial importance is the fact that prices of tea declined perceptibly during
1999 to 2006 as a result of which many gardens closed down. It was only since
2008 that prices have shown gradual improvement, but over the years the cost of
production has gone up rapidly. This apart, labour cost too, has shown a
perceptible increase to over Rs 300 a day, which has further offset hike in
prices.
At the same
time, the per capita consumption in the country has remained virtually stagnant
to around 750 gms, which is much lower compared to the tea growing nations. The
productivity has neither improved nor is the industry in a comfortable position
today.
According to
one estimate, the demand for tea during the 10-year period from 2001-2010
increased by an additional 170 million kg but the supply increased by only 150
million kg. The population growth alone is expected to create an additional
demand of 20 million kg, assuming that the consumption growth remains unchanged
at 3 per cent or so. By March 2017, which will be the terminal year of the 12th
Plan, domestic demand is projected to increase to 1,000 million kg, up from the
current level of 800 million kg and exports to 250 million kg from the present
193 mkg in 2011.
Given the
general agreement that land is a major constraint, experts believe that technological
advancement and modernization are central for further programmed development of
tea estates. Only the big tea companies which have surplus land available can
hope to add to their capacity. While these companies would be encouraged to
pursue capacity expansion vigorously, other measures need also to be taken.
The problem
of ageing and senile bushes is a major challenge for the tea industry. It is
estimated that around 21.2 million hectares constituting a major chunk of tea
gardens are at the end of their economic life because of which the industry is
running down gradually in vitality and productivity.
In Darjeeling, 75 per cent of tea bushes are between 50 and
100 years old while in South and North India 38 per cent of bushes are between
50 and 100 year of age and therefore yield levels are low compared to tea
producing countries like Kenya
and Sri Lanka.
A rough
estimate by the Tea Board found that about 500 million kgs of tea could
additionally be produced, if one were to bring the yield of each of the garden
at par with the highest yield achieved in the respective district. But with
ageing bushes this has not been possible. However, a section of experts are
hopeful that even in this situation the potential could be tapped from the
existing tea areas. It would be necessary for the managers of the low-yielding
gardens to visualize their operational responsibilities in terms of the
deficiencies such as land management, soil management, nutrition and water management.
The STPF,
launched about six years ago to encourage re-plantation has not progressed as
expected. Till March last year, about 70,000 hectares was targeted to be
covered under the scheme but reports indicate that only half the figure has
been accomplished, presumably because the incentives were not attractive
enough. Certain sections feel that the crop loss caused by uprooting has been a
major stumbling block and current thinking is to provide cash compensation for
the loss.
A significant development has been
that the Tea Board has lined up Rs 1.5 billion $27.25 million) in funding
research and development of which Rs 200 million would be spent on developing
weather-resistant clones. Another Rs 3.5 billion has been earmarked for
replanting ageing bushes that are affecting overall production of tea which has
been stagnating at 980 million kgs for a couple of years.
Notably, over the past 10-15 years
the emergence of the small sector had assumed the form of a socio-economic
movement and served as a vehicle for social transformation in the north eastern
region as also in north Bengal. In fact, 26
per cent of the country’s total tea production is now accounted for by this
tiny sector. This sector has its strength in young and productive age of the
plantations of the reasonably high clonal compositions, low cost of production
and relatively young age of the entrepreneurs, who are receptive to improved
agro techniques.
In both Kenya
and Sri Lanka
too, most of the success of the tea industry can be attributed to the growth of
the small sector over the past two decades. The quantum of production from the
small sector in these countries is interestingly at par with the volume of tea
produced by small growers in India.
Despite
being one of the largest producers of tea, the primary necessity for the
industry at this juncture needs to gear up productivity through concerted R
& D initiatives. A report a few years back had come out with certain suggestions,
some of which were adopted by most gardens. However, other suggestions like
replanting of bushes, tackling the behaviour of pests, use of energy-effective
equipments in factories and evolving alternate method of withering that will
take less space and time are expected to be considered by the gardens with the
new financial package coming into place.
Simultaneously,
the industry has to face market realities, redefine its business strategy and
reposition its products to gain a competitive edge in the global
market. The primary step is a complete restructuring of the tea industry,
redefining the roles of various agencies such as the Tea Board and producers’
organizations and developing healthy partnership with labour.
There is
also need to examine the decline of tea exports that has taken place over the
years due to changing consumer tastes and preferences for which the main reason
is the popularity of green as also orthodox tea. Accordingly production has to
be geared towards manufacture of orthodox tea while, at the same time, suitable
strategies have to be adopted for global market penetration.
Whether the
new initiatives would help in increased production and that the Forum would
help in increasing exports remains to be seen in the coming years. ---INFA
(Copyright, India
News and Feature Alliance)
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